A recent survey revealed that Oxford is the best place to be a start-up. Research into the advantages and disadvantages of starting a business in various parts of the country shows that there is a huge gap in the market in Oxford for more businesses. If you are thinking of starting up a business in Oxford you have a lot of things to think about. But one of the first items on your to-do list should be designing a website.
A website is no longer an optional extra for a business, wherever it is based. It is essential you have a working website that helps promote your company and drives forward your business goals. But not just any website will do – the website should be strong, attractive, and fit for purpose. Find out more with these top tips for start-up websites in oxford.
- Get Ready for Optimum Usability
It is much easier to end up with a fully functional website that works for the future when you think about making your website accessible on many different devices. Web design Oxford experts say that mobile browsing is fast eclipsing traditional PC and laptop browsing and your website should ideally be able to handle these devices. It is easier to design a site that is already adapted to different devices than it is to make changes further down the line, so this is something you need to look into when you are creating a website for your start-up company.
- Use Social Media Wisely
When you are just starting up you may not be able to run a complete social media presence, and it is best not to advertise all channels widely until you are ready to interact on all channels. It is more effective to start strongly on one or two social networks and have the details for these in the website footer. If you are already strong on social media, by all means make this an integral part of your website but there is no point sending people to a Facebook site if you never post on it.
- Be Consistent with Colour and Design
With such a lot of different design ideas and colours to use it is tempting to put a whole lot of different ones in the mix and think this will result in a more interesting site. But it is better when your website actively conveys your message through a limited choice of colours and logos. You need to convey a linked-up, branded presence that people will identify with and trust.
- Make Navigation Easy
No matter how great your website looks it will not serve its purpose unless you also create effective navigation to allow people to actively find where they want to go. Make sure that your site is easy to navigate and intuitive to work with.
Web design Oxford
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